Studebaker Classic Car Ads

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1963 Studebaker Avanti & Lark TV Commercial

This commercial features the Lark and Avanti. The Avanti was Studebaker's "Halo" car. It was designed to bring people into the showroom with the hopes of selling them a Lark. The list price for the Avanti was $4.445, this was Cadillac and Lincoln price territory. A mere 3834 Avantis were produced in 1963. Raymond Lowey, the famous French Industrial Designer and a small team designed this car for Studebaker.

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