1976 Classic Car Ads
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First year for the Volare, the replacement for the Plymouth Valiant introduction promo. This film was created for Chrysler Plymouth Dealer Salesmen to introduce them with the brand new from the ground up car. In the first model year for the Volare, 255008 Volares were produced. Although this film portrays the car as quality built, it was plagued by poor build quality and a number of Recalls. One major recall was to replace front fenders which rusted on the tops of the part. As a teenager working in a Chrysler owned Dodge Dealer (factory owned store) we did hundreds of fender replacement for literally years. Our own family's 77 Dodge Diplomat received new fenders under the Aspen and Volare recall and warranty. Many will remember the TV commercials which featured Sergio Frankie Singing the song "Volare".

A 1976 television ad for the AMC Pacer.
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