1954 Classic Car Ads

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Buick advert that aired in December 1953

Buick is a luxury brand of General Motors (GM). Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make. Many current Buick models are shared with other GM brands and global subsidiaries. Buick is currently the oldest still-active American automotive make, and among the oldest automobile brands in the world. It originated as the Buick Auto-Vim and Power Company in 1899, an independent internal combustion engine and motor-car manufacturer, and was later incorporated as the Buick Motor Company on May 19, 1903, by Scottish born David Dunbar Buick in Detroit, Michigan. Later that year, the struggling company was taken over by James H. Whiting (1842--1919), who moved it to his hometown of Flint, Michigan, and brought in William C. Durant in 1904 to manage his new acquisition. Buick sold his stock for a small sum upon departure, and died in modest circumstances 25 years later. Read more on the history of the Buick here en.wikipedia.org

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